Globalised Sport: Media, money and morals

Television and the internet have changed for ever the climate for professional sports, bringing in vast new wealth, new competitive pressures and an ever-closer relationship with the media. Sporting goods have become a huge global industry and sports stars have become global heroes and multi-millionaires. Yet many fans are aggrieved by high entrance prices and revelations of widespread corruption. This briefing looks at the increasingly powerful impact of sports in the global village.

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